KODDI @ Shoptalk 2024
REFINING ATTENDEE EXPERIENCE IN THE CORPORATE TRADE SHOW SPACE
Brand Experience
Experiential | Brand Activation | Content Capture
In the competitive landscape of retail media, emerging companies like Koddi strive to differentiate themselves and showcase their comprehensive suite of tools for enhancing brand visibility. At the recent corporate retail tradeshow, Rooted Experiential was tasked with creating a standout branded space for Koddi that highlighted their multi-faceted approach and facilitated meaningful interactions with both current and potential partners.
Understanding the importance of face-to-face engagement, Rooted Creative designed and constructed a sophisticated professional lounge that served as an ‘out of office’ environment, enabling attendees to connect with Koddi while enjoying a break from the bustling show floor. The space featured LED shelf-edge displays and informative screens that highlighted Koddi’s advanced technology, while the cozy, modular seating, charging ports, and thoughtfully designed interiors provided a comfortable and inviting atmosphere for discussions.
This meticulously crafted space not only allowed Koddi to effectively demonstrate their retail media capabilities but also created an ideal setting for fostering strategic conversations and building valuable relationships.
Results
Our team’s initiatives were pivotal in maximizing KODDI's brand exposure.
- 3-day tradeshow with over 900 exhibitors and 27,000 attendees
- Facilitated high-quality engagement and networking opportunities
- Produced branded content, including interviews with C-suite executives
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10255 Evendale Commons Dr, Cincinnati, OH 45241