You may think products are stationary, we think they should move you. 

Our approach to product videography is far from the norm. The average commercial video might look something like this: a white backdrop, studio lighting, and a hand model holding something. 

(Insert yawn) 

We’ll cover those bases, too. It’s needed. But, THEN, we’ll make your product move your consumers to action. How? 

We’re talking drones and gimbals, sliders and running stabilizers.

As the average consumer gets younger and younger, the average attention span gets shorter and shorter (especially online). Knowing that, we make every second count in our product and commercial videos. 

In product videography and commercial video production, you may only get one shot to connect with your consumers. We’ve been there and made them move. Are you ready? 

As the average consumer gets younger and younger, the average attention span gets shorter and shorter (especially online). Knowing that, we make every second count in our product and commercial videos. 

Elevating Cincinnati Product Videography

In the bustling city of Cincinnati, product videography is evolving, and Rooted Creative Agency is at the forefront of this transformation. Gone are the days of static product displays; we believe in creating dynamic, engaging videos that not only showcase your product but also tell a compelling story. Our approach is anything but ordinary, blending traditional techniques with innovative technology to make your products come alive.

The Art of Movement in Product Videography

At Rooted Creative, we understand that motion captivates. Our use of advanced equipment like drones, gimbals, sliders, and running stabilizers isn't just about adding flair – it's about bringing a new perspective to your products. We craft videos that capture the essence of your brand and resonate with your audience, ensuring every second counts.

Tailoring to the Modern Consumer

Today's consumer is savvy, discerning, and has a shorter attention span, especially online. Our team of expert videographers and creative directors is skilled in crafting product videos that engage this modern audience. We focus on creating content that is not only visually stunning but also strategically designed to hold attention and drive consumer action.

Making the First Impression Count

In the world of product videography, you often only get one chance to make an impression. Our experience in the field has taught us how to make that first interaction impactful. Whether it's a captivating opening shot, a unique angle, or a compelling narrative, we ensure your product video leaves a lasting impression.

Deep Dive into Rooted Creative's Videography Process

Conceptualization and Creative Direction

Every great video starts with an idea. Our creative directors work closely with you to understand your vision and objectives. We brainstorm ideas, considering current market trends and your brand identity, to develop a concept that will captivate your audience.

Scripting and Storyboarding

A well-written script and detailed storyboard are the blueprints of your product video. Our team crafts narratives that highlight your product's features and benefits, ensuring the message is clear and engaging. Storyboarding helps visualize the final product, ensuring a smooth production process.

Advanced Filming Techniques

Utilizing the latest in video technology, our skilled videographers capture your product in the best light. We employ various filming techniques to create dynamic, visually appealing content. Our focus is on quality and innovation, ensuring your product stands out.

Post-Production Excellence

In post-production, our team adds the final touches that bring your video to life. This includes editing, color correction, sound design, and adding any necessary visual effects. We ensure the final product is polished, professional, and aligns with your brand's standards.

Distribution and Marketing Strategy

A great product video deserves to be seen. We assist in developing a distribution and marketing strategy that maximizes your video's reach. Whether it's through social media, your website, or other digital platforms, we ensure your video gets the attention it deserves.

Why Video is Essential in Today's Market

In a digital-first world, video content is key to engaging with your audience. Videos are more shareable, more memorable, and more likely to drive consumer action than any other form of content. They are an essential tool in your marketing arsenal, helping to increase brand awareness, improve online presence, and drive sales.

Your Partner in Videography Excellence

Rooted Creative Agency is more than just a videography service; we are your creative partner in bringing your product's story to life. Our commitment to quality, innovation, and customer satisfaction makes us the ideal choice for your product videography needs in Cincinnati and beyond. Let's collaborate to create videos that not only showcase your product but also tell a story that resonates with your audience.


Rooted General Contact Form

Product Videography FAQ

How much does product videography cost? 

Product videography will vary in cost, largely depending on the type of shots used. Good videography is an investment that will help you show your customers how your product is in real life. Product videography is ultimately going to help your brand demonstrate the use of a product in your catalog solving problems in real life. 

What makes product videography unique? 

Product videography is unique because it combines taking raw footage of a product and using cinematography to a certain extent in a shorter video format. Your product video will help demonstrate the product to customers, help customers see it from different angles and in motion, and demonstrate how your product can help solve a real world problem.

What kinds of product videos are there? 

There are several different kinds of product videos that Rooted can shoot for your customers. They can be as basic as a 360° view of your product so that customers can see how it looks on an ecommerce website. Other types of product videos include lifestyle videos, explainer videos, problem/solution videos, and other creative narratives that you and your creative director can work on together during your time with Rooted.

What types of industries use product videos?

Virtually every industry benefits from product videos. Rooted has done product videography for major brands in the sports, fitness, and corporate spaces. B2B services, healthcare, manufacturing, and virtually any industry can benefit from product videos. Product videos can be used to showcase your catalog to the right type of consumer in your target audience. 

What do I need to get stunning product videos? 

When you work with Rooted Creative Agency, we will show up with all of the right equipment. We might ask you to prepare a list of your products to help make the photography shoot go smoothly. We’ll work with you on creative ideas, narratives, and any scripting to help portray your product to your customers just the right way. 

Why should I use a creative agency for product videography?

A creative agency will be able to deliver you awesome product videography with the best execution. Our job isn’t to tell you what to do; our job is to bring your idea to life in a way that will resonate with your customers. You should use Rooted Creative Agency for all of your product videography because we’ve done product videography for big companies like Red Bull and Adidas, but are small enough of a company to do a good job with your product videography.