We may have missed the memo. You know, the one that said it’s an absolute requirement that corporate videos must be boring. 

You’ve seen the standard corporate video production.

Opening shot: slow zoom outside of a brick building.
Next shot: tripod shot, B-roll of a crowd talking
Then: Forced group of people awkwardly laughing.
The Rest: Repeat all shots above, paired with the inexplicably excited voiceover guy. 

Rooted Way: None of that. When we ventured into corporate video, we took the tired script and shredded it.

Corporate videography doesn’t have to be so… corporate. It should be inspiring and uplifting. Artistic and optimistic. Upbeat and adventurous. 

A videography company might create just that – a video. As a full-service creative agency with a background in video, we take a different route. We find out what the end goal is. We learn what your audience responds to. We find some audial adrenaline that instantly sets the tone and lets your audience know that this isn’t your standard corporate video. 

Sound better than the old script? Let us know. 

Corporate videography doesn’t have to be so… corporate. It should be inspiring and uplifting. Artistic and optimistic. Upbeat and adventurous. 

Why Corporate Videography?

In today's digital age, where a huge chunk of marketing and advertising has moved to digital platforms, having compelling visual content has become essential for businesses to stay ahead of the game. While images and photographs have been a popular choice for a while now, corporate videography has recently emerged as one of the most effective and popular ways for businesses to showcase their brand to their audience.

Corporate videography isn't just a trend – it's an investment that can have long-term benefits for your brand or business. Here's a few ways corporate videography can help your business:

1. Enhances Your Online Presence

The absolute first step to building your brand online is by having a strong online presence, and videography can help you achieve that. With engaging and professionally made corporate videos, you can create stellar first impressions and leave a lasting impact on your potential customers. Posting these videos on your website and various social media channels will not only draw audiences in but also give them a great understanding of what your brand is all about.

2. Establishes Brand Authority

Establishing authority in your respective industry is crucial, and corporate videography can help you stand out from the crowd and establish your business as an authority in your industry. A professional and polished video can help you convey your brand's values, goals and establish credibility with viewers. It’s like digital show and tell, except this time, it's not just you telling it, it's also you showing it.

3. Communicates Your Company's Story

Every business has a unique story that sets it apart from its competition. Corporate videography can help you tell your brand’s story to a broader audience group. It will not only help you connect with your customers, but it will also communicate your mission better by visually displaying your company's values, culture, and products or service offerings in an engaging and compelling manner.

4. Drives Engagement & Conversions

Finally, corporate videography can help businesses drive engagement and conversions, which ultimately leads to higher sales and revenue. According to Wyzowl surveys, 66% of consumers prefer watching a video to obtain information about a product or service rather than reading about it. With a well-made corporate video, you can provide a visual showcase of your products or services that can help boost your sales, helping your brand stand out from its competitors.

Corporate videography is an effective and creative way for businesses to showcase their products, services, or ethos. In the era where visual marketing is the key to success, corporate videos are a must-have to enhance your online presence, establish your brand's authority, communicate your company’s story, and ultimately, drive engagement and conversions. A corporate video can serve as a weapon to stand out from the crowd, increase brand visibility, and build a loyal customer base. Conclusively, investing in corporate videography is one of the best marketing investments a company can make today.


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