CELSIUS @ NIL SUMMIT
FROM THE FIELD TO THE SPOTLIGHT: CELSIUS AT THE 2024 NIL SUMMIT
Brand Experience
Experiential | Brand Activation | Photo
In 2024, Celsius cemented its position as a leading force in the CPG sector by partnering with the NCAA NIL Summit, hosted at the College Football Hall of Fame in Atlanta. The goal was to deepen connections with emerging athletes and strengthen ties with NIL initiatives. Rooted Experiential played a crucial role in this endeavor, designing and executing a vibrant brand activation that captured the essence of Celsius’s energy and momentum, enriching the athletes’ experience both on and off the field.
Our team crafted an engaging, immersive space that not only placed Celsius products directly into the hands of attendees but also featured a high-impact branded photo opportunity. This strategic touch extended Celsius’s visibility well beyond the event, leveraging memorable visuals to maximize brand exposure.
During the three-day summit, our activation successfully engaged over 300 athletes and reached more than 5,400 individuals through the NIL Summit’s Instagram content. The activation generated significant buzz and cemented Celsius’s presence in the minds of attendees.
This activation not only enhanced Celsius’s visibility but also fostered a strong connection with influential athletes, making a significant impact in the CPG and sports marketing arenas.
Results
Our team’s initiatives were pivotal in maximizing Celsius’ brand exposure.
- 3-day activation with continuous athlete engagement
- Distributed over 500 cans
- Achieved 300+ direct athlete interactions
- Garnered over 10,000 social media impressions
- Produced ongoing branded content for NIL and Celsius
- Created lasting impressions and memorable experiences for participants
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