Columbus Crew


Pride and Glory that comes from scratch and leads to victory on and off the field

Photo Set build 

Experiential | Brand Activation | Photo

The Columbus Crew approached Rooted in 2021 as they were rebranding and opening a brand new stadium. They felt their content was falling behind the league standard and wanted to give everything a nice refresh. From photo, video, product design and experiential - there isn’t much Rooted has not been a part of with the Columbus Crew. Rooted has become the Crew's agency of record, executing experiential, design, photo, and video campaigns.

columbus crew logo 2021


Rooted has designed and fabricated the Pride & Glory World Cup Activation. This included creating the tagline, messaging, and branding for “Discover your Crew.” Which led to one of the most sold-out seasons for the Crew since they started. We have delivered over 5,000 edited photo selects in one season. We pulled off a announcement video in one week’s time that helped the Crew grow a relationship into a multimillion-dollar account annually. Most recently we led the event strategy for The Gold Standard Experience influencer event to assist in the Crew jersey launch, which included a t-shirt customization event and content that surrounded them.

columbus crew logo 2021