The Rooted Creative “Photodash” brought life to FC Cincinnati’s For Cincy For Club
Experiential | Brand Activation| Video | Photo | Design
FC Cincinnati was our first client and continues to be a Rooted staple. As the club has gone from USL to MLS, Rooted has been there every step of the way to assist in telling its story and growing the brand.
Over the last few years, we have hosted creative events to assist in the launch of new merchandise lines and captured photography and videography to tell fan stories. Through our engaging content, FC Cincinnati has increased sponsorship revenue and been able to reach new demographics and expand the diversity in the FCC fan base.
One of our more recent projects involved a curated Photodash event to help launch FC Cincinnati's new For Cincy For Club team merch. The event hosted 60 of Cincinnati's most influential people. This garnered over 1 million social impressions and a 78% sell-through rate of the merch line involved. Rooted was instrumental in the design and fabrication of the fanfest activations. Rooted delivered over 200 edited selects and 20 videos that were used across all distribution channels, all while leading the marketing strategy for TQL stadium leading up to opening kick-off.
- Curated Photodash social media influencer event
- Over 1 million social impressions
- 78% merch sell-through rate
- Delivered over 200 edited selects and 20 videos that were used across all distribution channels, all while leading the marketing strategy for TQL stadium leading up to opening kick-off
310 Culvert St #103