Red Bull is iconic for marketing activations, known the world over for experiential activations. 

When they rolled up to Cincy looking to promote an upcoming Soapbox Race, Red Bull tapped Rooted Creative to bring the experience to life in the days leading up to the event. The Photodash was a Rooted Creative brainchild that mixed in an elevated experience, strong photos and videos, and a branded activation that spanned throughout the city. Most importantly, Rooted Creative brought the city's decision-makers together. From influencers and trendsetters to community leaders, Photodash aimed to inject a creative energy into key stakeholders who could spread the feeling long after the event ended. 

Terell Drayton Red Bull

What's a Rooted Experience like? 


Aside from the killer digital assets, organization and timelines, the impact on consumers who interacted with the activation was huge! Thanks to Rooted and their authenticity+relationships, we were able to connect with the right people in an efficient and effective way.


Terell Drayton  //  Red Bull

A ROOTED Experience

We build your fanbase and help them experience your energy.

A brand activation used to be like this – here's some product, go have some fun. Oh.... and get photos!

Cool, sure. Impactful? Probably not. A Rooted Experience is more than a brand activation – it's a carefully crafted, exceptionally executed experience that injects emotion into your consumers. Your brand is more than a product on the shelf. It's an experience waiting to happen. 

How does Rooted Creative deliver? 


I can confidently say that in Rooted Creative, you are getting a team who personally cares about the client's needs and will do everything they need to do to make the project not only happen but surpass expectations.


Terell Drayton  //  Red Bull