Video production is an essential proccess needed to create great video value for your brand. At its basic level, video production can be broken down into a simple three-step process: pre-production, where scripting and concepts are done for the video; production, the phase where videos are actually shot; and post-production, where videos are actually cut and edited for content before being finished. Let’s take a look at each step of the video production process in terms of how it can help businesses connect with their customers.
Phase 1: Pre-Production
This is the very beginning of your video. For a small business owner, they might want an explainer video that demonstrates a product or a service. Corporations might want a scripted video to explain something to a potential client. During the pre-production phase, your video production team will come up with objectives for the video. They will identify the target audience, help develop the core message for the video, and identify the most effective way to convey that core message.
Video production briefs are the first step in making a video. These are short documents that go into the details of what the video will be about. They might include some directions on characters, scripting, and staging. If the video is complicated enough to require a script, the brief will be used to draft an initial script.
Many video production agencies will also do a storyboard. The storyboard is essentially a giant sketch of everything that will unfold in the video. The storyboard helps for planning and production purposes and will be useful for staging the video.
Phase 2: Production
Video production entails a director to give the story some life, a producer to make sure that the production process stays on track and runs smoothly, and a team to actually film the production. The production phase involves setting up lighting and sound equipment and collecting b-roll footage to smooth out the video during the post-production process.
The video director and producer are really the team that makes sure everything is done to your specification. They’ll make sure that the video is shot in a way that resonates with your customers.
Phase 3: Post-Production
Even though the video has been completely shot, there is still a lot of work to be done to deliver the final product. The editing team will assemble the different “cuts” and “scenes” of your video. A scene could have been shot from three different angles. The editing team will put the most logical shots together to compile the scene. Post-production is also when voiceovers are typically done. Maybe your video is a product demonstration, but the narrator’s role is that of a voiceover. The editor will need to make sure that the voiceover is done at the right timing.
There are also some other things that need to be edited. For example, if you have any music, the editor will need to add that to the video. There might also need to be some color effects that need to be added. Your editor will also add the final touches. For example, maybe your video will be streamed on Facebook. They will make sure that the final version is rendered correctly for streaming and in the right sizes.
How Long Does It Take To Make a Video?
Depending upon the type of video, it could take 4 to 8 weeks for a video production company to craft your video from start to finish. The more complicated the scope of the video, the longer it will take. A good video production team will not rush your project, even if you need the video to be done in a tight timeframe. A good video production team, like Rooted Creative Agency will be able to get the production process done right, even if you have a tight deadline.
How To Hire the Right Video Production Team
When you go to hire a video production agency, you will want to do some vetting to make sure that they have a well-rounded portfolio. Your video production agency should have some different backgrounds and should be able to do corporate videos, explainer videos, but most importantly, the type of video that you are looking for.
What Is the Role of the Business Owner In the Video Production Process?
The business owner brings the knowledge and expertise of their business, as well as their industry, to the video production process. At Rooted Creative Agency, you will have a creative director who will interface you with all of your video production team members. With your creative director, you will:
- Be able to consult on the direction that you’d like the video to take.
- Contribute to the planning and overall narrative of the video.
- Be as involved as you’d like to make sure that the video delivers your brand’s messaging just the way you want it to.
Let’s Get the Cameras Rolling
Are you looking to get started on a video production for your business? Rooted Creative Agency can help. We’ve done everything from editorial footage to other types of video production. We can come to your location or we can set you up in our studio. We are 100% capable of doing product videos, videos with a narrative, and more improvisational scenes to help you connect with your customers.
Video is the number one way to reach your customers. More than 85% of Internet content traffic consumed today is video content. Rooted will help you reach your target customers.
