MLS Media Day x Celsius
BEHIND THE SCENES AT MLS MEDIA DAY
Athlete Experience
Experiential | Photo | Video
The Rooted Experiential team played a pivotal role in orchestrating a seamless and impactful MLS Media Day by meticulously designing and building immersive sets that align with the event's high-energy atmosphere and serve to promote the Celsius brand. The team was responsible for creating visually captivating environments that enhanced the media and player experience, from conceptualizing thematic elements to constructing engaging backdrops and interactive spaces. By setting up dynamic and on-brand settings, the experiential team ensured that both player interviews and behind-the-scenes content captured the essence of the event and the energy of Celsius.
The experiential team curated an ambiance, ensured smooth logistics and provided essential support to the media team, which enabled the production of compelling player features and promotional content. Their expertise in creating vibrant, functional spaces helped facilitate a professional yet relaxed environment, allowing players and media representatives to engage effectively and produce memorable content that resonated with fans, all against the backdrop of a core Celsius brand moment.
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