Adidas @ east Coast Pro Series
ADIDAS X ROOTED HIT A HOME RUN WITH THE ECP PLAYER EXPERIENCE
Athlete Experience
Experiential | Photo | Video
Today’s generation is redefining legacy, and Adidas is at the forefront of this evolution. In partnership with @g3mktg and @adidasdugout, our experiential marketing team collaborated with Adidas to create an immersive traveling lounge activation designed to engage the future stars of baseball and softball across the country. This activation provided a unique space where young athletes could relax, experience new Adidas cleats, receive fresh haircuts, customize their gear, and enjoy live-printed posters of themselves.
Our experiential marketing efforts not only showcased Adidas's commitment to nurturing young talent but also ensured that the brand made a lasting impression on both athletes and fans.
Results
Our team’s initiatives were pivotal in maximizing Adidas’s brand exposure.
- Enhanced Athlete Engagement: Over 150 premier athletes had direct interactions with the brand, elevating their experience and deepening their connection with Adidas.
- Extensive Media Coverage: The Adidas East Coast Pro baseball event received significant media attention, boosting the brand's visibility through traditional and digital channels and drawing interest from scouts and fans alike.
- Impactful Set Designs: The extensively branded set designs ensured that Adidas’s presence was prominent throughout the event, with lasting exposure amplified by social media posts and tags.
- Memorable Brand Mementos: Custom-printed posters with Adidas branding served as physical keepsakes for athletes, extending brand visibility well beyond the event.
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