Adidas @ The All American Football Game
PLAY HARD, LOUNGE HARDER: ADIDAS’ GAME CHANGING PLAYERS LOUNGE
Athlete Experience
Experiential | Photo | Video
Each year, Adidas hosts a premier high school football All-American game in San Antonio, Texas, and in 2023, we partnered with @g3mktg to create an exceptional player’s lounge experience. Our experiential marketing team transformed a 100x100 space into a dynamic retreat where players could relax and recharge between sessions. The lounge featured a range of engaging amenities, including barber stations, PlayStations, ice cream freezers, a 360 Photo Booth, TVs, wall projections, and interactive lighting cube photo opportunities. This thoughtfully designed environment not only showcased Adidas’s new cleats and uniforms but also provided a comfortable and entertaining haven for the athletes.
Our team's meticulous planning and execution ensured that the Adidas lounge was a standout feature of the event, enhancing the overall experience for athletes and maximizing brand visibility.
Results
A brand experience that built brand loyalty with athletes.
- Elevated brand exposure to over 100 premier athletes
- Gained extensive broadcast coverage on ESPN, ESPN2, Sports Illustrated, CBS Sports, and local affiliates
- Generated significant social media buzz across platforms such as X (Twitter), Instagram, and Facebook, with highlights, player interviews, and fan interactions
- Fostered widespread engagement through shared content from teams, players, and sports influencers.
CONTACT US
Rooted
Capabilities
Connect
10255 Evendale Commons Dr, Cincinnati, OH 45241