Bodyarmor x Race Street @ Kroger Wellness Festival 2023
ROOTED CREATIVE RALLIES THE CINCY FITNESS COMMUNITY FOR BODYARMOR
Brand Experience
Experiential | Content
At the 2023 Kroger Wellness Festival, the Race Street Athletics* coaches teamed up with Bodyarmor to host an invigorating and free workout session at the Kroger Wellness Festival, creating a dynamic and engaging experience for the community. Former Bengal Chad “OchoCinco” Johnson and FCC player Michael Millay (Rooted founder) led the session and kept the energy high. This collaboration not only offered attendees an opportunity to participate in a high-energy fitness session at no cost but also emphasized the importance of wellness, active living, and promoting the Bodyarmor suite of beverages.
The event showcased Bodyarmor’s range of beverages, highlighting their benefits for hydration and performance. By blending fitness with product promotion, the initiative fostered a sense of community, encouraged healthy lifestyles, and introduced participants to Bodyarmor’s offerings in a vibrant and interactive setting
*Race Street Athletics is a free, community-based workout program founded and managed by employees and friends of Rooted Creative Agency. Read up on Race Street here!
Results
Our team’s initiatives were pivotal in maximizing Bodyarmor’s brand exposure.
- 100+ active participants along with countless spectators
- Content capture
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