CELSIUS: MLS All Star Soccer Celebration
HARNESSING THE ENERGY OF A MOMENT IN TIME
EXPERIENtial
Booth
Experiential | Brand Activation | Content Capture
In today’s fast-paced media landscape, brands are seizing key moments in sports and culture to stand out. From Caitlin Clark’s rise to fame to the 2024 Summer Olympics, experiential marketing is at the forefront of capturing audience engagement. Celsius turned to Rooted Creative to elevate their presence at the 2024 MLS All-Star Soccer Celebration—a vibrant, two-day event featuring interactive fan zones, live music, and watch parties, held at McFerson Commons Park in Columbus, Ohio. Building on our successful 2023 collaboration, we designed and executed a striking 30x30 activation that highlighted Celsius's partnership with Major League Soccer.
This dynamic space included fully branded structural elements, a product sampling station, dual photo ops, and a custom shade sail for enhanced guest comfort. The space not only showcased Celsius in a prime location but also effectively engaged fans, amplified brand visibility, and provided memorable experiences in alignment with the excitement of the event.
Results
A brand experience that built brand loyalty with consumers and fans.
- 2-day activation leading up to the MLS All-Stars vs. Liga MX All-Stars match
- Record-breaking match attendance
- Distributed over 1,000 cans to event attendees
- Created branded content, including impactful drone footage
CONTACT US
Rooted
Capabilities
Connect
10255 Evendale Commons Dr, Cincinnati, OH 45241