CELSIUS @ Preakness 2023
ENERGIZING TRADITION: CELSIUS SHINES AT PREAKNESS 2023
EXPERIENtial
Booth
Experiential | Brand Activation
The annual Preakness horse race at Pimlico Racecourse in Baltimore offers a prime opportunity for brands to capture the attention of thousands. As the second leg of the Triple Crown, it was the perfect stage for Celsius to assert itself as a leading energy beverage. Rooted Creative orchestrated a standout brand activation that seamlessly infused the essence of Celsius with the unique ambiance of the Preakness.
By incorporating bespoke elements like custom white wooden slat walls, vibrant greenery, and a stylish pergola with woven fabric shade covers, the activation created an inviting and distinctive environment. From the excitement of the races to the evening’s Bruno Mars concert, the activation dazzled with soft string lights and an illuminated brand sign, ensuring Celsius’s presence was unforgettable.
Results
A brand experience that built brand loyalty with consumers and fans.
- Engaged 65,000 attendees over two days
- Created a bold branded photo opportunity that generated substantial social media impressions
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10255 Evendale Commons Dr, Cincinnati, OH 45241