CELSIUS: Sonic Temple
ROCK AND REFRESH: CELSIUS TAKES CENTER STAGE AT SONIC TEMPLE MUSIC FESTIVAL
Brand Experience
Experiential | Brand Activation | Content
The Sonic Temple Art & Music Festival, held at the Historic Crew Stadium in Columbus, Ohio, is a premier event celebrated for its dedication to rock and metal enthusiasts and its showcase of niche bands. For the 2023 festival, Rooted Creative designed a standout brand activation for Celsius that perfectly aligned with the event's unique, edgy vibe while offering upscale amenities.
Attracting over 130,000 attendees, the immersive Celsius brand lounge served as a prime retreat for festival-goers to enjoy a refreshing drink between sets. The activation featured a distinctive 10-foot guitar entrance, custom-branded charging stations, a tasting bar, and stylish bistro seating with umbrellas, all within a fully fenced area.
Results
Our team’s initiatives were pivotal in maximizing Celsius’ brand exposure.
- 4-day activation
- Engaged over 130,000 attendees
- Giant guitar photo opportunity generated significant social media impressions
- Effective layout for product sampling and attendee engagement in a festival environment
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