There are 244.4 million US viewers for digital video in 2022, increasing the demand for video content every day. In addition, companies are using creative videography to be more successful with social media and see increased ROI. Video production services are a must for digital marketing and for brand storytelling.
Consumers are more likely to buy from a company or brand if they see more video content. As a result, video is increasingly being utilized as a marketing tool by 86% of marketers. Per year, video marketers receive 66% more qualified leads due to their investment in video. Video production services are depended upon my brands for leads, sales, and connecting with customers.
Sources: 1. Statista / 2. Wyzowl / 3. Optin Monster
Creative videography is an excellent marketing tool because it can connect with people emotionally. It can make potential customers feel invested in your brand or product when done correctly.
What is Creative Videography?
A video is more than 24 frames per second. Creative videography is the art of creating videos that evoke emotion while still delivering a clear message. The best creative videographers can capture the feeling of an event or product and translate it into a video that will resonate with viewers. A company like Rooted is a production agency with the best videographers.
Creative videography can generate awareness for brands and businesses, help brands tell the story of their products and services, and connect with potential customers emotionally. Video production services are essential for your brand and a production agency can help you get to where you need to be.
How is Creative Videography Used in Marketing?
Creative videography is an art form that is constantly evolving. As new technologies emerge and more people become interested in video content, the possibilities for creative videography continue to grow.
Creative videography is an excellent option if you’re looking to connect with your target market and tell your brand’s story. It can be used in several ways in marketing. Video should be a part of your marketing strategy. Creative videography can:
- Involve video production for fitness and sports brands.
- Use video production for promoting experiential marketing events.
- Implement video production to be used for travel and drone footage.
Some common applications include:
Generating brand awareness
Creative videography can be a great way to promote your business or brand. There are many ways you can create brand awareness, and creative videography is probably the most effective from a marketing video production services company. Video content is a buzz for creating brand awareness.
By using creative shots and filming in suitable locations, you can create videos that look professional and generate brand awareness. In addition, it can be used to capture the attention of potential customers and generate excitement around your brand or product. A video production company will help you generate brand awareness.
A production company help brands tell the story of their products and services
One of the most critical aspects of marketing is telling a story. Creative videography can help you do this excitingly and engagingly, which can help potential customers connect with your product or service.
It can also be used to create product demonstrations or how-to videos. These videos can benefit potential customers interested in your product but don’t know how to use it.
Helping brands connect with their target market
Creative videography is an excellent way to connect with your target market. By creating exciting and relevant videos for your target market, you can make a connection with potential customers that might not otherwise be possible.
Products and services don’t mean anything to people without a connection. Creative videography can help you create that emotional connection, making people feel like they need your product or service in their lives.
Engaging customers on social media
Since video is so popular on social media, creative videography can be an extremely effective way to engage customers on Facebook, Twitter, and Instagram. By sharing innovative and exciting videos, you can grab the attention of potential customers and keep them engaged with your brand. A video production company will help you engage customers on social media.
In addition to being shared on social media, videos can also be embedded on websites and blogs. This is a great way to reach customers who might not be active on social media.
12 Tips on How to Work With Your Creative Agency for Professional-Looking Videos
If you’ve never worked with a video production company before, here are some tips to help your next video engagement result in something everyone is proud of. These will help you with all aspects of getting the video production services that you want from your video agency. Rooted’s video services will get you a creative director who will help you from the start.
1) Set a clear goal for your video
When you work with a creative agency’s video services department, it’s essential to be clear about what you want the final product to look like.
If you’re unsure what you’re looking for, they may take your brief and run in a completely different direction. So, set a goal for the video and ensure everyone is on the same page before starting the project.
2) Understand your target market
Your target market is who you’re making the video for. If you don’t know who your target market is, your creative agency won’t be able to create a video that resonates with them. Therefore, it’s important to understand who you’re trying to reach so the agency can produce a video that speaks to them directly with great video services.
3) Prepare a thorough distribution plan
Your distribution plan is how you will get the video in front of your target market. Creative agencies are experts at creating videos, but they may not be as familiar with your industry or marketing strategy.
So, it’s crucial to have a well-thought-out distribution plan before starting the project. This will ensure that the video reaches the right people and has the desired impact. A distribution plan will help you with great video services to that you can get a product that you can distribute.
4) Write great project briefs
Project briefs are the foundation of any video project. They provide all the relevant information about the project, including the goal, target market, distribution plan, etc. Creative agencies will use this information to create a proposal for the video. However, if your briefs aren’t clear or concise, the agency may not be able to do its job correctly. So, make sure you take the time to write them correctly. Your target audience should be included in your brief.
5) Don’t micro-manage
Creative agencies need the freedom to be creative. If you’re constantly micromanaging them, they won’t be able to do their best work. So instead, let them experiment and develop ideas – you can always give feedback later on. This will help them produce a better final product for you.
6) Trust the experts
Creative agencies are experts in their field. They know what works and what doesn’t. So, trust their judgment and let them do their job. If you try to control everything, it will only lead to frustration on both sides.
7) Communicate regularly
Creative projects can take some time to complete. And during that time, things can change (e.g., the goal, target market, distribution plan, etc.). So, it’s important to communicate regularly with the agency to ensure that everyone is on the same page. This will help avoid any misunderstandings or miscommunications down the line.
8) Set realistic deadlines and Provide actionable feedback
Creative agencies need time to do their best work. They’ll be forced to rush the project if you set unrealistic deadlines, and the final product will likely suffer. On the other hand, if you provide vague or non-actionable feedback, the agency won’t know what to do with it. So, make sure you set realistic deadlines and provide actionable feedback if you want the project to turn out well.
9) Talk Money and Pay on time
Money is always a sensitive subject, but it’s important to talk about it upfront with your creative agency. Then, there are no surprises later on, and everyone knows what to expect. Also, make sure you pay invoices on time. Creative agencies rely on timely payments to keep their business running smoothly.
10) Get involved
While you shouldn’t micro-manage the project, getting involved is still essential. After all, it’s your video, and you should be happy with the final product. In addition, creative agencies will always welcome your feedback and suggestions. So, make sure you stay involved throughout the entire process. Knowing your target audience is a great way to remind your producers of what the end product should be.
11) Keep each other inspired
Creative agencies can be a great source of inspiration. They’re always coming up with new and innovative ideas, so they can help keep your team inspired. And, in turn, you can do the same for them. This will help everyone stay motivated and produce their best work. Video marketing companies will happily give you the best options for motivating your brand.
12) Create a case study
Once the project is completed, create a case study to showcase the results. This is a great way to show off your work and attract new clients. A video production agency will be happy to provide you with all the necessary information. And, if the project is successful, they’ll be more likely to get repeat business from you. Video production services are a great way to showcase your company’s brand.
Final Words About Video Production and Video Marketing
Creative videography can be a great way to promote your business or brand. By following these tips, you can create videos that are both professional and interesting to watch. Thanks for reading! We are a video production company based in Cincinnati but can travel anywhere in the world to meet you. Our video production agency is the top choice for action-based brands.
Creative Videography Services by Rooted Creative
Consider using professional creative videography services if you want to take your brand or business to the next level. Our team of experienced professionals can help you create beautiful and compelling videos to engage your audience and promote your brand.
Contact us today if you want to learn more about how creative videography can benefit your brand or business. We would be happy to answer any questions and provide you with a free consultation. We are the best video production company based in Cincinnati. Rooted wants to be YOUR video production agency.