People often say “every picture tells a story.” Your product photography should tell your brand story.
So are you wondering how to get started in product photography? There are so many different factors to taking product photos. Here are some of the statistics about why your product photos will be important, whether they go into print or are on a website:
- 65% of people are visual learners, meaning they need to see great photography of your products to understand why they should purchase from you.
- 9 out of 10 buyers say that great product photos will compel them to buy a product from a website.
- Good product photos are likely to be shared on social media.
Let’s take a look at how to get started in product photography.
Creative Product Photography for Businesses and Brands
The importance of visual content in marketing cannot be overstated, and businesses and brands need to leverage the power of creative product photography to stand out in today’s competitive market. Great product photography not only helps to highlight the unique features of a product but also communicates the brand’s values and personality.
Here are the benefits of creative product photography and how it can help businesses and brands to improve their sales and brand image.
1. Increased Engagement
Excellent product photography can increase engagement on social media and websites. With a plethora of visual content already out there, it is essential to have attractive and engaging product photography that can capture the attention of potential customers. By providing clear, high-quality images, you can generate a considerable amount of interest surrounding your products and accompany them with a message that matches the tone and values of your brand.
2. Conveying Product Information
High-quality photography can help customers to understand a product in greater detail, particularly if it depicts its features in action or different angles. Showing products in use or in a real-life setting provides customers with a better understanding of what they are getting, making them more likely to buy the product. Great images give the customer a virtual “touch and feel” to the product which can positively impact sales.
3. Demonstrating Brand Personality
In business, image is everything, and creative product photography can help to enhance brand awareness and provide a unique identity to businesses. It is essential to take advantage of creative product photography to demonstrate your brand’s personality, tone, and style. Creating a cohesive style for your photography can solidify your branding and distinguish what sets you apart from your competition. Showcasing your products in a way that stands out from others sets you apart, while using photography that communicates your values gives a more significant impact on customers.
4. Building Trust
People buy from brands they trust, and one way businesses can gain customer trust is through display of honest and clear product photography. By being transparent in imagery and showcasing the product as it looks, it allows for potential customers to build trust with your brand. In turn, building consumer trust can lead to increased purchases and customer loyalty. Realistic, authentic, and clear images help to show customers exactly what they are getting, and with that comes a greater satisfaction rate.
5. Increased Sales
At the end of the day, businesses want to sell more products, and creative product photography is a proven method to do just that. By presenting your products in a beautiful and engaging way, it is easier to capture the attention of potential buyers and turn their interest into a sale. High-quality and beautiful photos have been found to increase purchases in nearly all categories and can be the difference between a purchase or not. Investing in high-quality product photography will always be worth it for a business that is looking to increase sales and reach new customers.
Creative product photography can make a significant impact for businesses and brands looking to establish themselves in a competitive market. It helps in increasing engagement, conveying product information, demonstrating brand personality, building trust, and ultimately, increasing sales. With well-executed product photography, businesses can showcase their products at its best, communicate mutual values to customers, and help their products sell themselves. So, it is important for businesses to prioritize product photography and put effort into making sure its visuals positively represent its products and brand.
Why it’s important
It’s no secret that businesses need to stand out from the competition, and one of the best ways to do that is by having great product photography.
Did you know that product photography can be the difference between a customer scrolling past your post or clicking to learn more? This is especially true if you’re in the business of selling products. Good product photography can make all the difference when it comes to attracting customers and boosting your brand’s visibility. But what exactly is product photography and how can a creative agency help? Let’s take a look.
What is product photography?
Product photography is the art of taking pictures of products to be used as visuals for marketing and promotional purposes. These photos are usually taken in a professional studio setting, but depending on the product and its intended use, they can also be shot outside. Product photography is often used by businesses to showcase their offerings and give customers
These photos are used for promotional purposes, such as web pages, advertising campaigns, catalogs, and more. With good product photography, you can bring attention to certain features of your products or highlight their unique qualities. It also allows potential customers to get a better idea of what they are buying.
Importance of visualizing your product
When you think of the modern customer journey, it’s easy to see why. Images of your product are often just as essential to gaining customers’ attention and consideration as the product itself. They make products seem more fun, attractive, and sophisticated than mere words or product descriptions could ever do alone. Photos also create an emotional connection with potential buyers that can lead to increased engagement and why wouldn’t you want that? Investing in compelling visuals for your product can be a powerful way to boost sales from online stores, marketplaces, and digital ads today – and it looks good too!
How can product photography help your brand?
Product photography is a surefire way to give your branding a boost. It’s an essential tool for any business striving for success – after all, first impressions are everything.
Product photography is an effective way to showcase your products and give your brand a professional look. They can be used across multiple mediums, so you can get the most out of your content. Plus, good product photography can help boost brand recognition and establish trust with potential customers. When done correctly, product photography will draw attention to your brand and entice potential buyers. It also allows for cross-channel branding, as it can be used across different platforms ranging from social media to email campaigns. This type of visual communication helps you stand out from the competition and build relationships with customers.
How to get started with product photography
When it comes to product photography, there are a few different approaches you can take. You could hire an in-house photographer, enlist the help of a professional freelance photographer, or engage with a creative agency for help boosting your brand. Despite the range of options available to you, one thing is sure: when done correctly, product photography can do wonders for furthering your promotional efforts. So if you’re looking for a way to jumpstart your image and make your products look their absolute best, consider investing in quality product photography—you won’t regret it!
Using your product photos to boost your brand online and offline
Having quality product photos is essential for sending a strong message about your brand. They can be used both online and offline to portray the story of your products and give customers an idea of what you offer. Working with a professional creative agency on your product photography can help you capture special features, convey emotion, and get your product noticed in both physical and virtual spaces. With their expertise, they’ll ensure that products are presented optimally giving them maximum impact on any platform – maximizing the boost they can potentially provide to your brand.
Product photography can be used in a range of ways. Online, it can be used for website design, eCommerce stores, PPC campaigns, email marketing, and more. Offline product photography can be used in print media such as brochures and catalogues or even signage such as billboards.
Using product photography online vs offline
Online photography is what most people typically think of when it comes to product photography. It’s used extensively in eCommerce stores, websites, and other digital platforms such as social media and emails. When considering online product photography, you want to make sure that the images are high quality and have a consistent look across all platforms – this will ensure your brand is portrayed professionally.
Offline product photography is often used for print applications such as catalogues or brochures – where physical copies are distributed to customers. Again, consistency is key here; having sharp, visually appealing photos with a strong sense of color can help draw readers into the content and further strengthen your brand message.
Offline photography requires different considerations depending on its intended use. For example, if you’re using the images for print media such as brochures or catalogues, professionals can help ensure a consistent look across all materials so that your brand identity is properly represented everywhere.
Tips for getting the most out of product photography
Product photography is one of the most effective strategies for boosting your brand’s presence and creating eye-catching content. If done correctly, it can increase engagement, give your product a credible sense of value, and ultimately drive sales. Working with a creative agency to get the best out of product photography is highly recommended – they can provide indispensable advice on how to make the most out of this strategy. To maximize ROI in product photography, focus on quality above all else; use natural lighting and props to add extra context and interest; consider different angles and perspectives; be as detailed as possible with any close up shots; and research current trends related to product photography so you’re always one step ahead!
By investing in professional product photography, you can achieve maximum impact on both physical and digital platforms – driving your brand’s visibility and sales. With a team of experts to help you get the most out of product photography, you’ll be well placed to stay ahead of the competition and boost your bottom line!
How Can A Creative Agency Help?
If you want to add a bit of pizzazz to your product portfolio, working with a creative agency on product photography is the way to go. Done right, it can help your brand stand out from the competition and make a statement about who you are in the marketplace.
Professional photographers are skilled in controlling lighting, composition, and perspective to create photos that accurately showcase product features and benefits. Working with an experienced creative agency on product photography can help make sure your products look their absolute best, providing customers with an inviting image that boosts sales and builds brand recognition.
Professional product shots can give an air of quality and professionalism that will engage potential customers – showcasing your products in the best light to convert sales. Plus, photoshoots can be fun; if nothing else, it offers a chance for the team to get back into physical offices (or at least a studio) and have some fun whilst creating images that will boost your brand’s image!
Choose a creative agency that is effective at product photos
There are going to be a few metrics to determine whether or not a creative agency is a good fit for your product photography needs. How many photos can they produce a day? To see if the creative agency you are planning on working with can get you the right number of quality photos, take a look at budget, time to launch, and image quality.
Choose a creative agency that is production minded for your product photos
When you work with a creative agency like Rooted, you know that you’re getting with an agency that is production minded. We have the best equipment, including cameras, stands, lighting, and other resources needed to take great product photos. Our photographers are able to get into the creative mindset and find the right angles that will help you take photos that will make your product sell.
Give your product photographer the right information to get the job done
The most frustrating thing for photographers is having to sort through an unorganized collection of products. Having a product list, with UPCs, and some product descriptions will help the photographer do a couple of different things. First and foremost, they will be able to name your files accordingly during the editing process. A description will be able to help your rockstar Rooted photographer also situate your product at the perfect angle and even position your product in the right type of environment.
Know the different types of product shots that you want to have taken
Every ecommerce brand needs to think about this. There are several different types of product photography that you will need for your website. These include:
- Single product shots: These are single items that you will showcase on your website. A white background is best because it will focus the customer’s attention on the product.
- Group shots: Do you have a kit or a group of products that come in a set? These will also showcase the group of products on a white background so that customers can focus their attention on the interplay of the products.
- Lifestyle shots: This is where you put your products in an environment or include people. This is a must-have and will show how people use your products in the real world.
- Scale shots: These show how your product appears in terms of size in the real world. For example, if you sell a personal skin care product, a scale shot might show the product sitting on your shelf in the bathroom to give you a sense of how big it is.
- Detail shots: You see these types of shots a lot in jewelry and perfume. These shots show the product up close and personal so you can see every detail of the product.
- Packaging shots: People care a lot about the packages that their products come in. Sometimes, if you have a skin care product or a sports drink, showing the packaging is often a strong impetus for people to buy.
Getting started with product photography the right way is important
While most smartphones have great cameras, this is not the way to take product photos. You may also be tempted to hire a freelance photographer who says they do product photography on the side. If you need product photography, Rooted Creative Agency is the way to go. Here are some stats about how your product photography will impact your sales performance:
78% of product shoppers expect the photography to bring the product to life
If you are a store owner, that is a HUGE expectation. Rooted can help you live up to those expectations by giving you the product photos your customers deserve.
Using high-quality images can increase your sales by at least 9%
On ecommerce websites, you should get your photographer to shoot groupings of like products to help you structure out your ecommerce site. On the product pages themselves, show a plethora of different images to help tell your product’s story.
More than 90% of people expect to be able to see a 360° degree view of your product
You need to have the highest quality of photography in order to create a 360° degree view of your product. Rooted will help you take care of this, giving you the best “real life” view of your product.
360° product photos are not that new, but it takes a certain amount of art and finesse to get it done right.
Work with the product photography champs
Rooted got started in the creative business with photography. After working with small business owners and large brands for more than a decade, we learned how to do product photography in a way that no one else does. All of our product photos tell the story of your product. We are a great way to get started with photos of your product. More than 90% of brands fail, but taking the time to have great product photos will help you at your brand’s activation.
You will need at least a camera, lenses, lights, backdrops and stands, in addition to other resources. At Rooted Creative Agency we have all the tools necessary for great product photos!
At Rooted Creative Agency we use the best equipment and photographers to ensure that your product photos are of the highest quality possible. We also provide clear direction and information about the products so our team can get into the creative mindset to find the perfect angles for your photos.
Having high-quality images on your website can increase your sales by at least 9%. Additionally, many customers expect to be able to see a 360° degree view of your product and having the right photography will help you live up to their expectations.
You should look into having single product shots, group shots, lifestyle shots, scale shots, detail shots and packaging shots taken for your website. Each of these types of photos can help customers gain an understanding of what your products are like in the real world.