September 14

Working With a Creative Agency For Your Social Media Needs

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When you think of a creative agency, you often think of things like branding, design, product activations, photography, and videography. However, a creative agency can also help you with your brand’s presence on social media. By giving you outstanding creative assets, your brand can excel on Facebook, Instagram, TikTok, and other social channels where your ideal customer is likely to be found. Let’s take a look at how a creative agency can help you stand out on social media. 

Product and Brand Activations Live on Social Media 

In today’s world, not everyone can attend an event. A creative agency can help you use this as an advantage. Platforms like Facebook, YouTube, and TikTok include the option to live stream an event. People can virtually attend a brand or product activation by beaming in on their smartphone. Streaming accounts for a large chunk of Internet traffic in 2022. In fact, 17% of all Internet traffic is related to the streaming of video. Many people prefer to learn about their brands with live streaming. Here are some facts about live streaming that make it a popular option for brand and product activations:

  • One in five videos consumed on Facebook are a live stream.
  • 53% of brands live stream a video about their products or services at least once a week.
  • 28% of brands are investing more marketing dollars into streaming via social media.
  • 1 in 4 customers will make a purchase because they saw a live story on Facebook or Instagram.

At the end of the day, a product or brand activation should have some sort of social media piece. This will help brands reach their ideal customer even if their ideal customer cannot attend an event in-person. Product and brand activations are awesome, illuminating events. The more people you can reach with live streaming, the larger picture you will be able to paint for your future customers. 

Iconic Photos for Social Media 

Many brands lack elegant photography for social media. Whether it’s Instagram or Pinterest, imagery is still an important way to reach customers on social media. Good product photography is essential for people to make a decision on buying a product. There are several status that go along with good product and service photography:

  • 75% of customers rely on product photographs before they make a purchase online.
  • Over 20% of returns happen because the product photo did not adequately convey how the product would look in real life, such as with a lifestyle shot.
  • A good product photograph is more than 40% likely to get shared on social media than just “average content.”

These stats alone will help convince you that good product and service photography is necessary for your brand to stand apart. Every photo that Rooted produces for your social media efforts will help tell the story of your brand and focus customers’ attention on your newest product or service. 

Videography for Social Media 

Good videography is also an essential piece for a brand to succeed on social media. In addition to live video, a creative agency like Rooted can help you generate creative for your social media presence. There is a huge need for businesses to use video to reach their ideal customer:

  • Most marketers use video to increase their brand awareness and reach new audiences.
  • The majority of companies have some sort of budget dedicated to video marketing.
  • Most marketers agree that sharing videos on platforms like YouTube, TikTok, and Instagram help generate a massive ROI for their business.
  • The top platforms for generating marketing leads are Instagram and YouTube. 
  • Most businesses use YouTube as a means for helping them achieve their business goals. 

Rooted Creative Agency excels at video. With our in-house production team, we can help your brand focus its vision, reaching the right audience with messaging that will make you stand out from the rest of the crowd. 

Unifying Your Brand Across Social Media Channels 

As a creative agency that does branding, Rooted Creative can help you unify your branding across your different marketing channels. We can make you videos and photography that will pop, but most importantly, convey your message consistently with our reputation as a branding agency. 

We will give your customers the ideal first impression of your brand. 95% of customers decide on their overall view of a brand or a product from the first creative asset that they see. Rooted Creative will get your messaging right for clients the moment that they encounter your brand. 

Developing a Social Media Strategy for Your Brand 

Good assets are an essential part of developing a viable social media strategy. With the ideal branding and marketing strategy, you will be able to reach your target market on social media. Your social media marketing strategy should heavily emphasize video, but also engage with your customers with other creative assets. Many marketers feel that platforms other than Facebook have helped them reach their goals in the past year, platforms including YouTube, TikTok, and Instagram, especially platforms that heavily emphasize streamed content. In the coming years, video is going to be the primary way to reach your customers as part of your overall social media strategy. 

A social media strategy to help elevate your brand comes into play with your marketing and branding strategy. Your social media strategy should include information about your target demographics, mainly the type of customer that you want to reach. A creative agency can help you develop a customer persona. A customer persona includes such things like the interests of your customers, their ideal age range, and even more detailed demographics, such as their geography. 

What are the Best Social Media Platforms For Elevating Your Brand? 

During the past several years, many new social media platforms have evolved to help brands promote their products. Early on, Facebook was the dominant player for social media. Platforms such as Instagram, YouTube, and Twitter have been a part of the social media marketing mix for years. However, new players on the scene, such as TikTok, have changed how brands interact with customers. Other platforms have also evolved with new features. For example, Facebook has pivoted drastically over the last few years by adding more placements, such as Messenger, Marketplace, and Live Streams. Both Facebook and Instagram utilize stories to help brands reach their customers at just the right moment. 

Mobile phones have also changed the way customers interact with their brands on social media. The new Facebook design and Instagram designs help elevate the feeds that users utilize most, such as Messenger and live video. Another feature of Facebook that helps brands promote their upcoming sales and live events is the Events center on Facebook. These placements help brands inform their customers when their next event is and how customers can participate. While each brand is going to connect with their customer base differently, here are the preferred platforms to reach customers in the coming years:

  • Facebook and Instagram
  • TikTok
  • YouTube
  • Twitter

What is the Shelf Life of a Post on Social Media?

Depending upon the platform that your brand uses to interact with customers, a post, video, or other interaction with a customer will have a certain “shelf life,” or the amount of time that the post is fresh. Here are some stats about how long a post stays fresh on social media;

  • Facebook: A Facebook post, video, or live stream will generally stay fresh for about 24 to 48 hours after it has been shared.
  • Instagram: Instagram will receive good interaction from your customers for about 21 to 48 hours. 
  • TikTok and Twitter: These platforms have the shortest shelf life of all the platforms. Generally speaking, your content on these platforms will get good interaction for about five to ten minutes before dropping off after about ½ hour.

However, most of your interactions on a social media platform with customers will happen during the moments after you share your content. On Facebook and Instagram, 75% of your comments, likes, and other reactions will happen within the first five hours that your content is shared. 

Another thing to think about is posting frequency for your brand. If Rooted Creative Agency has created a breadth of content for your brand, you should feel free to post it. Depending on the size of your following on social media, we recommend the following posting guidelines:

  • Facebook: You can post up to three times a week if you are a smaller brand. Larger brands with thousands of followers can post a few times each day.
  • Instagram: Most brands should post on Instagram anywhere from a few times each week to once per day.
  • TikTok: Many brands share up to three videos per day on TikTok. 
  • YouTube: You should always upload new videos to YouTube. YouTube is great for product knowledge videos and longer clips that relate to your products and services. 

Another important rule of thumb is to keep in mind the type of content that you share with your followers. Many brands follow the 70/20/10 rule. This means that 70% of your content shared on social media is informative and is content that your brand creates. 20% of your content should be useful information that is shared from other sources, and only about 10% of your content should be outright promotional.

Can you promote your products on social media? 

Many people also don’t realize that their stunning ecommerce product photos can also be promoted on Facebook, Instagram, and even TikTok. These platforms can help you showcase your products. Catalogs can be uploaded to your social media platforms with a feed or a spreadsheet. Many people will browse the “shop” section of a Facebook page or Instagram profile and you can promote your products with ads on all these platforms.

These catalogs are highly effective for promoting e-commerce websites and brands. Approximately 80% of marketers that are e-commerce businesses utilize Facebook product ads to reach customers on Facebook.  

Paid Social Media Ads Versus Organic Posting

There are many different approaches to paid versus organic posting. For paid advertisements, some brands prefer to boost their organic posts. This utilizes an ad budget to make your posts reach the greatest number of people. Some brands feel that boosted posts are a better way to reach more people across Facebook. For social media ads, you can optimize your ads for purchases, leads, link clicks, and page views. 

Organic social media posts generally do not reach as many people as paid ads, but they help educate customers about a brand’s offerings, products, and services. Many brands utilize both paid ads and organic posts to help reach the greatest number of customers. 

Social Media is An Important Way To Provide Customer Service 

Many brands also utilize their social media channels as a means of providing customer service. Many customers will take their complaints to the brand’s social media platforms via message to elicit a response. Social media can also help you stand out from the competition. Many customers leave positive reviews on Facebook after having a positive encounter with a business. Maintaining good customer service on Facebook is important, as it is often the first channel that customers interact with when engaging a brand. 

Why Work With a Creative Agency For Your Social Media Needs 

A creative agency, such as Rooted Creative, will help you reach your target audience. Not only will you work with your creative director to help identify your brand’s overall strategy, you get access to a world-class creative team that will help you get best in-class creative assets. Rooted Creative Agency has worked with brands like Nike, Jurgens, Adidas, and Red Bull. We do stunning product photography and great live video to help you tell your brand’s story and identify new channels to help you reach your customers.

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