When you think of a creative agency, you often think of things like branding, design, product activations, photography, and videography. However, a creative agency can also help you with your brand’s presence on social media. By giving you outstanding creative assets, your brand can excel on Facebook, Instagram, TikTok, and other social channels where your ideal customer is likely to be found. Let’s take a look at how a creative agency can help you stand out on social media.
Product and Brand Activations Live on Social Media
In today’s world, not everyone can attend an event. A creative agency can help you use this as an advantage. Platforms like Facebook, YouTube, and TikTok include the option to live stream an event. People can virtually attend a brand or product activation by beaming in on their smartphone. Streaming accounts for a large chunk of Internet traffic in 2022. In fact, 17% of all Internet traffic is related to the streaming of video. Many people prefer to learn about their brands with live streaming. Here are some facts about live streaming that make it a popular option for brand and product activations:
- One in five videos consumed on Facebook are a live stream.
- 53% of brands live stream a video about their products or services at least once a week.
- 28% of brands are investing more marketing dollars into streaming via social media.
- 1 in 4 customers will make a purchase because they saw a live story on Facebook or Instagram.
At the end of the day, a product or brand activation should have some sort of social media piece. This will help brands reach their ideal customer even if their ideal customer cannot attend an event in-person. Product and brand activations are awesome, illuminating events. The more people you can reach with live streaming, the larger picture you will be able to paint for your future customers.
Iconic Photos for Social Media
Many brands lack elegant photography for social media. Whether it’s Instagram or Pinterest, imagery is still an important way to reach customers on social media. Good product photography is essential for people to make a decision on buying a product. There are several status that go along with good product and service photography:
- 75% of customers rely on product photographs before they make a purchase online.
- Over 20% of returns happen because the product photo did not adequately convey how the product would look in real life, such as with a lifestyle shot.
- A good product photograph is more than 40% likely to get shared on social media than just “average content.”
These stats alone will help convince you that good product and service photography is necessary for your brand to stand apart. Every photo that Rooted produces for your social media efforts will help tell the story of your brand and focus customers’ attention on your newest product or service.
Videography for Social Media
Good videography is also an essential piece for a brand to succeed on social media. In addition to live video, a creative agency like Rooted can help you generate creative for your social media presence. There is a huge need for businesses to use video to reach their ideal customer:
- Most marketers use video to increase their brand awareness and reach new audiences.
- The majority of companies have some sort of budget dedicated to video marketing.
- Most marketers agree that sharing videos on platforms like YouTube, TikTok, and Instagram help generate a massive ROI for their business.
- The top platforms for generating marketing leads are Instagram and YouTube.
- Most businesses use YouTube as a means for helping them achieve their business goals.
Rooted Creative Agency excels at video. With our in-house production team, we can help your brand focus its vision, reaching the right audience with messaging that will make you stand out from the rest of the crowd.
Unifying Your Brand Across Social Media Channels
As a creative agency that does branding, Rooted Creative can help you unify your branding across your different marketing channels. We can make you videos and photography that will pop, but most importantly, convey your message consistently with our reputation as a branding agency.
We will give your customers the ideal first impression of your brand. 95% of customers decide on their overall view of a brand or a product from the first creative asset that they see. Rooted Creative will get your messaging right for clients the moment that they encounter your brand.
Developing a Social Media Strategy for Your Brand
Good assets are an essential part of developing a viable social media strategy. With the ideal branding and marketing strategy, you will be able to reach your target market on social media. Your social media marketing strategy should heavily emphasize video, but also engage with your customers with other creative assets. Many marketers feel that platforms other than Facebook have helped them reach their goals in the past year, platforms including YouTube, TikTok, and Instagram, especially platforms that heavily emphasize streamed content. In the coming years, video is going to be the primary way to reach your customers as part of your overall social media strategy.
Why Work With a Creative Agency For Your Social Media Needs
A creative agency, such as Rooted Creative, will help you reach your target audience. Not only will you work with your creative director to help identify your brand’s overall strategy, you get access to a world-class creative team that will help you get best in-class creative assets. Rooted Creative Agency has worked with brands like Nike, Jurgens, Adidas, and Red Bull. We do stunning product photography and great live video to help you tell your brand’s story and identify new channels to help you reach your customers.