In this era of competitive markets and vast technological opportunities, it’s the business of a new company to make themselves stand out. It’s the magic of creativity, intelligence, and innovative vision that gives birth to something extraordinary.
For those new businesses that don’t have the means to take on such an achievement, there’s creative agencies. In this article we will explore what a creative agency is, how they can be utilized in your business, the types of services these companies can provide, and more. By the end, you’ll be convinced that a creative agency is the best way to go when it comes to branding and marketing in this hectic world of industry.
What is a creative agency?
Many people use the terms “advertising agency” and “creative agency” interchangeably when in reality there is a difference between the two. An advertising agency focuses on helping businesses get their name out by using TV commercials, billboard advertisements, and other forms of media.
A creative agency might also use these forms of advertisement but they focus on branding and marketing by using graphic design, web design, public relations, video production, etc. Some of the most common forms of creative agencies include:
- Advertising agencies
- Digital agencies
- Design agencies
- Interactive agencies
- Consulting agencies
A creative agency will focus on four main aspects of marketing services. Let’s take a closer look at whose services:
1. Strategy Services
Strategy services include devising a plan for promoting your company to the public. To create an effective strategy, agencies will research and analyze your business’s current position, potential consumers, and competition. After they have a clear understanding of what you do and who will be seeing their work, they can begin to formulate a marketing plan that will maximize your efforts.
A few ways that creative agencies take on strategy services include:
- Advertising strategy
- Brand Strategy
- Content Strategy
- Marketing Strategy
- Social Media Strategy
2. Measurement and Analysis
Today’s marketing world is extremely data-driven. Creative agencies use all of the information they can find to acquire and retain customers. They might create a goal for your business and then determine how many customers need to be reached in order for your company to see a profit, and after these goals have been set they will determine which methods of advertisement are the most effective and least expensive. They will also implement tracking and reporting systems to ensure that your company can effectively measure its progress.
3. Content Creation Services
One of the main purposes of a creative agency is to establish and maintain your brand. They will be able to tell your story creatively through digital or print media so that you can continue building on what makes your business unique from others in your industry.
Creative agencies specialize in a few different types of content creation services which include:
- Ongoing reports
- Case studies
- Data visualization
- Blogs and articles
- Graphic design
- Animated video
- Web design and development
4. Communications Services
Creative agencies can help companies by providing creative content for their website, social media accounts, and other forms of digital communication. They will create calls-to-action, blog posts, images, videos, animations, or other creative visuals that will help to increase user engagement on your site and bring in more leads.
The types of projects that creative agencies are able to take on within communications services include:
- Social media
- Email campaigns
- SEO optimization
- Product photography
- Web design
A perfect example of a creative agency is Rooted Creative. This Cincinnati-based company offers innovative, creative branding and marketing to companies not only in their hometown, but all over the country and around the globe!
Here’s a look at what services you can expect when you work with Rooted Creative:
- Photography – full-service photography studio
- Videography – video production house
- Experiential – marketing and activations
- Design – branding and social media design
Rooted Creative is an excellent example of a creative agency that offers it all from a full-service media house to experiential marketing, they provide it all!
How is a creative agency different from a regular marketing agency?
While both creative agencies and traditional marketing agencies provide services related to branding, the main difference between the two types of agencies is the creativity. Creative agencies are viewed as more flexible, offering custom solutions with less oversight compared to traditional marketing firms which have strong hierarchies, detailed procedures, and long-term contracts.
The services typically provided by a creative agency encompass a lot more than just general marketing. These companies take on advertising, consultation, design, and digital services. All of these artistic and creative outlets can give a new company the edge they need to stand out so much more than if they go with a regular marketing agency.
Full-service creative agencies are able to provide an array of services that includes a wider spectrum of creative services. Creative agencies are able to provide brand strategy, design, web development, copywriting, digital marketing, content marketing, video production and so much more. Creative agencies typically get started by focusing on a specific discipline such as branding or advertising and then expand from there.
Who uses a creative agency?
Creative agencies can serve a variety of clients, from companies with a global presence to businesses operating out of a garage. The size and budget of the client doesn’t matter—every project is approached with the same level of passion and creativity.
Some businesses that use creative agencies include:
- Political campaigns
- Tech startups
- Small- to medium-sized businesses
Even though some of the large, well-known companies in the world have their own internal marketing teams or advertising agencies, many still choose to work with creative agencies due to their customized approach and ability to help them stand out from the crowd.
Companies who turn to creative agencies are trying to access a number of different services that they don’t have, or maybe have little, experience dealing with. Here are a few of the reasons you may consider hiring a creative agency:
Creative agencies often have more personnel and equipment than a business has available to them. For example, a company that specializes in design may be able to build out teams with research analysts, writers, researchers, developers, and others as required for specific projects.
Companies like Rooted Creative can offer a wealth of resources to smaller companies that are unable to handle on their own, whether that be due to limited means, accessibility, or availability.
Creative agencies can offer knowledge in areas that may be outside your expertise. Creative agencies are familiar with the latest design trends, marketing techniques, and equipment because they’re constantly working on new projects.
While you may have a lot of knowledge about your business or industry, creative agencies often have the ability to put things into perspective that you may not have been able to consider or may have overlooked.
A creative agency can offer a company bandwidth they may not have available to them. If a company only has two or three staff members and a ton of work to do, a creative agency can step in with their expertise and take some of the load off your shoulders so you can focus on other areas that require your attention.
Creative agencies typically have at least two or three people working on each project depending on the size and scope of the project. With this added manpower, a company can scale up their available resources without adding too much overhead into their business model.
The results that a creative agency offers are often much larger than what you would get out of your own staff. When you combine the knowledge and expertise of several people, the end result is greater than if one or two creatives worked on it themselves.
Looking again at Rooted Creative, this established company has proven results on numerous different full-media projects. Companies such as Rooted can offer advice on how to tweak, improve, and revise your business strategy.
What kind of work does a creative agency handle?
A creative agency offers services related to branding and marketing, such as graphic design, web design, public relations or video production. In contrast with a traditional ad agency that only focuses on television commercials and billboards, a creative agency works with smaller budgets to deliver custom solutions while still upholding the latest industry standards.
Let’s take a closer look at some examples that a creative agency may provide to their clients:
Before a creative agency decides which ad campaign to run, they first determine what the client wants and needs. This is often started by understanding how your business works, your target market, and what makes your company unique.
Once a company is familiar with their target market, they need to figure out how to present themselves as the best option for those buyers. A creative agency often handles this by creating brand guidelines that include specific fonts, colors, and file requirements.
After a creative agency has gone through the branding process, they may then work on any ads you require for your business. This often includes graphic design and writing to ensure that your target market is getting the product message you want them to hear.
Creative agencies help to decide where and how your ads should be placed in order to get the most visibility. For example, they might place ads on billboards near business parks or at gas stations in the city.
An online presence is incredibly important in this age of technology. A digital agency helps to create web and mobile applications using innovative design, mobile optimization, and a mixture of social media posts and online advertisement campaigns.
Website analysis is a crucial step in the web design process. This allows creative agencies to examine your site, find what’s working and what might be missing or broken.
What is the process like at a creative agency?
Creative agencies are known for being collaborative and process-driven, with an emphasis on collaboration between teams of experts.
First off, a creative agency knows that every project is unique in its requirements and goals, so the initial step in the process is to define a strategy that matches your needs. A team of creatives will work together to express this strategy through high-quality design, messaging, and branding.
There are a number of roles played at each creative agency to provide a top-tier experience for clients. Some of these roles include:
Designers: These are the experts who create or improve upon designs for your company, whether it’s a logo or website.
Creative Directors: Creative directors oversee and manage creative teams and projects, making sure that your work is done on time and with the best quality.
Accounts Representatives: These professionals take care of the billing and relationship with your company to ensure that you’re not overspending.
Researchers: Research analysts study your company or industry to determine the best way to provide value.
Why use a creative agency?
A creative agency can bring fresh perspectives to your brand by employing experts from different backgrounds with the latest ideas and industry trends. In addition, because of their experience working with a variety of clients, a creative firm is able to understand each project’s unique needs and deliver a solution that works.
One of the main benefits of hiring a creative agency is their ability to deliver quality services in a short time period, especially when compared to traditional agencies who may take months before starting work on your project. In addition, creative agencies tend to charge less than traditional firms and offer more flexibility when it comes to budgeting and service delivery.
What types of services does a creative agency provide?
Creative agencies typically offer the following services: graphic design, web design, video production, editing, public relations campaigns, event planning, social media marketing/management, reputation management, digital marketing campaigns (SEM/SEO), email marketing campaigns, and print/new media campaigns.
These services typically fall into four categories:
Some agencies specialize in one main aspect of creative marketing and others take on a wider spectrum. Here are a few examples of creative agency specialties:
Full Service Digital Agency
A full service digital agency is a one-stop shop for all your online marketing and design needs. These agencies excel at complex projects that require a number of creative services.
A digital agency specializes in online marketing and web services. They can help you improve your site’s SEO, generate more leads, and track the results to determine if your campaigns are working or need to be changed.
A design agency excels at branding, logo, website, and print design. They can help you create a cohesive look for your brand that will resonate with customers. Often, these agencies work with external partners such as ad agencies to complete the finished product.
This type of agency emphasizes technology and the best ways to use it for creative marketing. They can craft interactive mobile apps, platform-specific applications, games, software tools, websites with social media tie-ins—anything that provides an interactive user experience.
Engineering agencies take a more technical approach to creative marketing by creating custom, back-end web or mobile applications. These agencies often partner with in-house teams as well as other agencies to complete complex projects.
An advertising agency specializes in branding and is typically the company’s creative arm. Advertising agencies work with existing companies to improve their brand image and awareness. They also create business plans and positioning statements, along with internal branding teams.
This type of creative agency focuses on strategy and advice, usually with an educational component. These agencies help companies understand a new technology or how to use it most effectively. They may also consult with marketing teams to improve the effectiveness of their campaigns.
Design Innovation Agency
A design innovation agency focuses on the latest design trends and best practices. These agencies can help you incorporate current design elements into your projects to make sure they stand out from your competitors by pairing deep insight and industry knowledge with the most innovative products and ideas.
A creative agency can provide you with a range of services that will help you improve your marketing campaigns. They specialize in a variety of areas, such as digital marketing, design, and technology. By hiring a creative agency, such as Rooted Creative for example, you’ll have access to experts who can help you create effective campaigns that stand out far and above the competition.